I helped create an integrated marketing plan to build an organic customer journey through the use of video, lifestyle photography, visually compelling animations, promotions, selective ad buys, social media, email campaigns, SMS, customer service, celebrity endorsements, and influencers. Updated the branding of the website. Adding new features and UI elements for ease of use, like texture and color swatch searches, more images of the product, diverse lifestyle images, more descriptions, honest reviews, and faster page loads. Ideated, planned, and managed photo and commercial shoots where I would often be heavily involved with shooting, editing, and cataloging the data. I even voiced some of our commercials, helping create the brand voice of HEYDUDE.