Marketing Director
Buddies - Caliente Partners Group / Hashtag Extracts / Headies
Buddies is a fast-growing brand specializing in cannabis oil extracts, softgels, vapes, edibles, lotions, prerolls, and concentrates. I was contracted to build a marketing plan for Caliente/Buddies and several companies under its main brand name.
Developed and executed comprehensive marketing strategies that increased brand awareness and customer engagement.
Managed the rebranding strategies for multiple brand lines in several states. Updating the packaging, hardware, and delivery systems for new and existing lines.
Oversaw digital and traditional marketing initiatives, enhancing visibility through billboards, posters, mail, email, and website traffic through SEO and SEM.
Fixed website issues and added features for dispensary searches. Collaborated with agencies on a new website with dispensary integrations and educational information.
Built collaborations between brands, vendors, influencers, and agencies within the cannabis community to foster growth and improve visibility.
Managed social media across all platforms. Focused on videos of events to show community support, giveaways, raffles, influencer collaborations, interviews, and award wins.
Sponsored sporting events, bowling & golf, for the community to create educational awareness for the brand and the cannabis plant.
Sponsored a hiking event with Leaf Magazine.
Led a team of 5 marketing professionals in the successful implementation of integrated marketing campaigns across multiple channels.
Analyzed market trends, consumer insights, and competitor activities to identify new opportunities for growth and innovation.
Collaborated with cross-functional teams, including sales, product development, and finance, to align marketing initiatives with overall business goals.
Managed PR efforts, including press release distribution, resulting in coverage on major industry publications.
Leveraged CRM systems (e.g., Salesforce) to track customer behavior patterns, enabling personalized communication strategies.
Managed the development of marketing collateral, including sales presentations, brochures, case studies, etc.
Led market research initiatives to understand customer needs, preferences, and buying behavior.
Optimized digital advertising campaigns through A/B testing
Drove event marketing efforts, including trade shows, conferences, and sponsorships, resulting in lead generation opportunities.
Pioneered the implementation of marketing automation tools, improving efficiency by automating repetitive tasks.
Increased online conversions by optimizing landing pages through user experience testing.
Negotiated favorable contracts with vendors.
Served as the primary point of contact for media inquiries, ensuring consistent messaging across all communication channels.
